Airborne express Case Study Example | Topics and Well Written Essays - 500 words

Airborne express - Case Study Example The company should consider acquiring technologies such as Digital Assisted Dispatch Systems (DADS) for the sake of increasing the effectiveness of their operation. Advancement in technology will also mean that they might be able to operate at lower costs. Given the fact that Federal Express has reviewed their pricing policy in the recent past, it will be in order for Airborne Express to do the same with their pricing policies. Federal Express adopted the distance based pricing which saw pricing for delivery being made on the basis of the distance to the point of delivery. Some of their customers have been inquiring about the same. However, it will be prudent for Airborne Express to come up with an offer that is even better than that that is being offered by their competitors. In addition to distance based pricing, the company might consider a pricing system that would see to it that the customers who frequently use their services are charged lower prices. This would imply that the more a customer used their services the more chances they had for paying less for the services. This will enable them to enhance customer loyalty. Another thing that the company needs to consider is taking advantage of the strike that led to the dismal performance by UPS. Given the fact that this is the time when UPS will definitely loss a number of their customers, Airborne should make sure that they are in a position to win them. One thing that the company should do is developing a good customer service that will enable them to know the areas in which their customers wish that they could improve in. This will be beneficial in reaching the expectations of the customers, thus earning their trust and loyalty. This can also lead to positive publicity which will attract new customers. Given the fact that Airborne Express does not pay any charges for landing, they should take advantage of the situation